How to Create a Social Media Presence for Your Brand

According to the most recent statistics, over 82% of the US population has a social media presence. Having a successful brand means attracting a large audience, and nowadays it is nearly impossible to market without using social media.

Don’t know where to start? Here at PO3 we’ve got you covered.

It is first and foremost important to keep your social media consistent with your brand. This way, your online presence will be represented and will attract the desired audience. Before curating posts think to yourself:

• Who is my audience?

• What messages/tones am I trying to convey?

• Are my posts consistent with my physical brand?

An estimated 76% of people will view a company’s online presence before visiting a physical location, therefore it is important to be authentic on your social media. If someone were to walk out of your business with a completely different outcome than their expectation, then you falsely advertised and it will make it harder for people to trust your brand.

Knowing your brand and who it caters to is how you will curate your feed. For example, if you are operating a spa business, you may want to stick with a calm and light color scheme, as opposed to if you are operating a child’s birthday party business, in which case you would want to use more bright and engaging colors.

Additionally, be sure to keep your followers engaged. You can do this by implementing variety in your posts. It could be fun to include quotes, before/after pictures, meet and greets with your team, or even an Instagram reel to spice things up! Posting frequently ensures that your followers will stay interested and up-to-date with your newest endeavors.

Another way to keep your audience intrigued is to engage with them. You can post interactive activities on your stories so that your followers can provide feedback and feel as though they are included in your brand and what it has to offer!

You can even use hashtags and locations based on marketing trend research that are relevant to your brand in order to target those who would be interested in your product/service around your area. This will strategically help reach your target audience.

It is not only possible, but it is imperative to build your brand’s community online. By utilizing these simple tips, you can create a consistent and successful social media account that will help establish and grow your business!

For more social media tips, follow PO3 Agency on Instagram @po3agency