How to Improve Your Instagram Aesthetic

Having a pleasing Instagram aesthetic is vital in keeping your audience engaged. We are here to offer you 3 simple tips that can help get the job done!

1. Figure out what your audience responds to best

Looking at Instagram analytics is a great way to see which posts are the most popular/effective. You can see which styles of posts have the most saves and shares and should craft your future posts accordingly.

2. Stick to a cohesive color theme

An aesthetically pleasing Instagram page has a consistent color scheme. Your color scheme should match the “vibe” of your brand. For example, if you are trying to promote a facial business, you will want to use calm and earthy colors because it will establish a consistent tone for your social media presence and your in person business. Additionally, planning out your posts’ colors on a grid basis can improve your audience’s visual satisfaction.

3. Switch up your poses and angles

Adding variety to your poses keeps your audience engaged in your content. If all your poses/angles are the same, there is a good chance your audience will get tired of your content because you are not offering anything new. Through a series of trial and error, you can see which new poses are the most popular when checking your insights. Don’t be afraid to be yourself and try out something new!

Using these simple tips can help you establish an Instagram for your brand that is consistent and aesthetically pleasing.

Follow @po3agency on Instagram for more tips!