How to Write for SEO

What do you normally do if you are trying to find something to fit your needs on the Internet? Chances are you are going straight to Google or another search engine to get the job done fast.

When trying to promote your business, it is extremely important that you implement the use of Search Engine Optimization (SEO) marketing to get the job done.

So here is what that means:

When you are writing blogs, articles, or blurbs on your website there are specific techniques you can use that will increase your prevalence on search engine yielded results, and here at PO3 we are here to give some insight:

Tip #1 - Use Keywords

A keyword is a singular word or a phrase that a searcher would enter into a search engine. One way to ensure that you are using appropriate keywords in your writing is to put yourself in your potential customer’s shoes and think about words they would potentially search to find your product/service. This will increase your chances of being higher on search pages and will certify that you are reaching your target audience.

Tip #2 - Pay Attention to Titles

A title can be more important than it may seem. Implementing a keyword or phrase early on can not only optimize your success on being seen on a search page, but it will increase your chances that a user will visit your page specifically. A title is essentially a hook, and should be clear and direct with the goal of capturing your customer’s attention.

Tip #3 - Do Not Neglect Descriptions

Your description is what is initially showcased by the search engine results and is found directly under your title. This gives the audience insight as to what your article is about. When writing your description, make sure to clearly and concisely address the main message of your writing.

Tip #4 - Make Yourself Credible

As obvious as it sounds, it is important to seem as though you know what you are talking about to potential customers who are viewing your page. Thus, it is vital to make sure to write in an intentional and professional manner in which information is clearly laid out. It is additionally useful to connect with other credible sources by implementing statistics in your writing and properly citing where you got that information. This also communicates your credibility to the search engine and you will have better SEO as a result.

Tip #5 - Address User Search Intent

Why do people typically make a google search? Most of the time they are looking for a quick answer. This is why it is important to clearly lay out your goals in writing that specific piece so you reach your specific audience.

Tips #6 - Use Engaging Structure and Content

If a piece is too dense or lengthy, people will become disinterested and log off of your page. Some ways to ensure that your audience will keep reading is by breaking up your writing into smaller paragraphs, bullet points, or numbered lists. Additionally, focusing on specific target words and simply answering questions will be the most effective writing technique.

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